Building Anthony's Chocolates a website that works as hard as they do
How Boxify Web Designs helped a beloved Los Angeles artisan chocolate brand move beyond Instagram DMs and launch a seamless online ordering experience — 24/7.
The challenge
Anthony's Chocolates had built a genuine community of chocolate lovers through Instagram — showcasing their handcrafted, small-batch products and running pop-ups across Glendale and Los Angeles. But their growth was being quietly held back by a single problem: there was no reliable way for customers to place orders or get in touch.
Every inquiry, every order request, every question came through Instagram DMs — a channel notorious for missed messages, delayed notifications, and lost leads. For a premium artisan brand, this was costing them real sales and creating a frustrating experience for customers who were ready to buy.
The goal: build a professional small business website that could capture and convert that interest — on their schedule, not Instagram's.
Design decisions & process
We started where every great brand project starts — with identity. We refined Anthony's existing logo and locked in a brand color system that communicates warmth, craftsmanship, and quality at a glance.
Because Anthony's chocolates are handcrafted and made to order, a standard add-to-cart checkout simply wouldn't fit the experience. We designed a custom ordering flow in Squarespace — connecting pages, sections, and order forms into a guided funnel that walks customers through their options step by step.
Every part of the visual layout was built to mirror the quality of the product: clean, purposeful, and easy to navigate. No dead ends. No confusion. Just a clear path from "I want chocolate" to "order placed."
The Results
24/7 ordering Process
Customers can browse and place orders any time — no DM required.
Google visibility
The brand is now discoverable by anyone searching for artisan chocolates in Los Angeles.
Live gallery
A regularly updated image gallery keeps the site fresh and engaging beyond Instagram.
Less DM chaos
Order requests now route through the site, freeing up Instagram for community building.
The final design is a fluid, brand-true experience that gives Anthony's Chocolates the professional online presence their product has always deserved — and the infrastructure to grow beyond social media.
Building a food, chocolate, or artisan brand?
We design websites that convert — for small businesses across Los Angeles and beyond.