The colors you choose for your brand are more than just aesthetic decisions—they’re powerful tools that shape how customers perceive your business and influence their behavior. At Boxify Web Designs, we understand that selecting the right colors can either forge a strong connection with your audience or push them away. The psychology of color plays a critical role in this process, as colors evoke emotions, convey messages, and create lasting impressions. A poorly chosen color palette can lead to a high bounce rate, where visitors leave your website almost immediately after it loads, costing you potential customers.